Use Content Marketing To Boost Your Local SEO
How do you drive more organic traffic to your local business website to get more customers? Simple, publish more relevant content in the form of SEO articles. Your website design and content marketing needs to be continuosly nurtured to grow. Any local business owner also needs to use SEO tools to make local SEO optimization and local SEO audits. This is gonna
How to boost your local SEO strategy
Content Mаrkеtіng is a type оf mаrkеtіng thаt іnvоlvеѕ the сrеаtіоn аnd ѕhаrіng of оnlіnе material ѕuсh аѕ videos, blоgѕ, аnd ѕосіаl mеdіа роѕtѕ. The main idea is that the content site should avoid explicitly promoting a brаnd, but rather be іntеndеd tо ѕtіmulаtе the іntеrеѕt іn its рrоduсtѕ оr services. Cоntеnt marketing can be thought of as a SEO strategy to leverage local business on search engines.
“ Lосаl SEO (Local Search Engіnе Optimization, also referred tо as Lосаl Sеаrсh Engіnе Mаrkеtіng) іѕ an еffесtіvе way tо mаrkеt уоur lосаl business оnlіnе, as іt hеlрѕ buѕіnеѕѕеѕ promote thеіr рrоduсtѕ and ѕеrvісеѕ to lосаl сuѕtоmеrѕ аt thе еxасt tіmе thеу arе looking for them оnlіnе.
Most local business owners on the web are running a website that has just a handful of pages created at launch. Typically, these pages are: “Home”, “Contact Us”, “About Us”, and a few pages about your services. Am I right? 😟 If you recognize yourself in this description and have no idea what else you should be publishing on your site so stay tuned. Let’s jump right in 20 proven content ideas, you can implement to get more customers through your doors.
# 1 – Get authoritative posts using Statistical data
Help people make an informed decision with statistics-related content. Make sure you back up your statistics with reliable sources. As an example, we inserted here a picture containing statistical data on: “Why you need to go local“. I bet if you are a local business owner and are striving to learn how to drive more organic traffic to your local website so you will find this article useful and maybe putting in practice these strategies asap.
“Statistical Data-Supported Information” page
# 2 – Get backlinks to “Review other local business websites
Turn yourself into a local TripAdvisor site and create the best guides around your neighborhood such as “What are the best local restaurants in downtown“, “Where to find the best Wi-Fi spots near you“, or do just like Forbes who created a list of the “19 Restaurants You Need To Try In Rome In 2019“. Note that, this list from Forbes would be especially useful if you are a local business owner in the city of Rome.
Make these business guides as local as possible! Once you are done, reach out to the owners of all businesses you have listed on your website. Tell them you mention them on your business site. And thus you might even get a link from them on the back of it. You may even ask them explicitly for a backlink. Then, use a backlink checker to monitor your backlinks.
“Local Business Review” page
# 3 – Set up a page to “cover a local event“
Regardless of where your business is located, there are surely some local events going on near you that have its own website (a show of rock happening in a bar, a day of charity in the city center, etc). Make the most of it! You can mention the event by either (1) taking part or (2) simply attending and write a page about it. If you take part, you may even be able to get a backlink from the organizer’s website and also network with other local business owners.
“Local Event” page
# 4 – Set up a page to “cover a local project“
This is a clear opportunity to demonstrate you care about your local community and make your content local. The figure below shows an article about the “Mac Happy Day”, a global event that occurs locally and annually in every city in the world where there is a Mc Donald’s store. It was created to help children with diseases.
“Local Project” page
# 5 – Make a page about “the myths or misunderstandings in your industry“
Ideally, you should try to demystify some preconceived ideas or false truths everybody seems to believe. Here is an example from a musician who produced a detailed page including rich keywords related to his industry and the services he provides. Besides, he uses this page to link back to his internal pages, which is a very smart move.
“Myths In This Industry” page
# 6 – Make a page about “ the new regulations in your industry “
As an expert in your industry, you should be aware of all the latest regulations and legal obligations. Use this to your advantage and raise awareness of it, just like this site targeting trader interested in Bitcoin’s new regulations.
“New Regulations In This Industry” page
# 7 – Create a post to “Help people to get a job in your industry“
Help people out on their journey to become someone like yourself just by explaining to them the best ways of getting a job in your profession, like this Inbound Marketing Agency. They made a post on how to get a job in Marketing.
“Help People To Get A Job In Your Industry” page
# 8 – Create a post to “Describe a typical working day for you“
You may not be a family member of the Kardashian, but somehow people always love a fly on a wall type of documentary. Give the people what they want and describe what a typical working day is for you. Just like Kerry Watson did below. If you are adventurous use video format as it will work better. This will help people feel like they know you even before they do business with you.
“A Typical Working Day For Me” page
# 9 – Create a page with “WHY US?“
Create a page on Facebook. Create a page on Linkedin. Create a page on Wikipedia. Create a page on Instagram. Build a Why Us? page on your own website and explain why visitors should choose you as a business. Look at this cloud services site, for example. Yet another way to showcase what you can do as a business. If you cannot come up with any valid reasons so you might want to rethink why you are running a business altogether.
“Why Us” page
# 10 – Create A Page with “Frequently Asked Questions“
Here is an example of an FAQ page from a physical store (local) that sells internationally. These types of pages are very important because they can answer your visitor’s questions directly. They reduce the time you spend to answer questions individually sent via contact form or emails. Besides, FAQ pages lead your site to appear in Google Answers snippets results, which are also useful for voice search.
“Frequently Asked Questions” page
# 11 – Publish a page with “BEFORE and AFTER results“
Everybody loves a before and after photo results as it really showcases what you are capable of achieving as a business like this HydroxyCut product store. This site made this strategy even more effective by presenting different examples.
“Before And After Results” page
# 12 – Publish a page with “a step by step procedure“
Manage expectations and reassure potential prospects with a step-by-step guide about the services you are providing, like this dental implant procedure. Once again this should help visitors feel reassured about what they are getting into and push them towards making a call or inquire for more information.
“Step-By-Step Procedure” page
# 13 – Create articles like “top 10 list“
You have all seen this marketing strategy around the web. Lists are very effective to grab people’s attention. You do not have to use exactly 10 as a number. Just look at this post made by OSHA (an abbreviation for Occupational Safety and Health Administration) containing a list of 10 top cited violations for 2018.
“Top 10 List” page
# 14 – Create articles like “HOW TO“
Helping people out solving problems is a great strategy to build content and encourage customers to get in touch with you. Here is a typical example of a HOW-TO article on how to use an enema from a health website. And what is great about using this strategy, is that you can create tons of HOW-TO pages focused on local content.
“How To” page
# 15 – Create articles like “IS IT SAFE?“
This is very much like the “HOW-TO” concept, but this time you should use the “IS IT SAFE” statement. In the picture below, Oregon State University uses this statement to introduce a post about a recurring people question: “People ask us every day whether or not pesticides are safe. They want to know if they have anything to worry about when they are exposed to pesticides“.
“Is It Safe” page
# 16 – Create articles like “Pros and Cons“
There is no such thing as a perfect business or profession, so why do not you write the pros and cons of doing what you are doing. Turn it into a full-length article filled with rich short and long tail keywords.
“Pros And Cons” page
# 17 – Write a post on “Lessons I learned from years in business“
Share your experience with this sweet idea especially when you have been in business for a while, like this lifestyle businesswoman. You probably have a lot to say such as “How the industry has changed over time“, “How it has changed you“, etc. However, if you have not been in business for that long, you can still use the same kind of approach, saying it a bit differently like “What I have learned in the first 6 months of opening my business“.
“Lessons I Learned From Years In Business” page
# 18 – Write a post on “How to choose a business like yours?”
Building an authoritative site includes creating posts that position yourself as an impartial judge, by giving recommendations on how to choose a business like yours. Note that you can discuss either the nature of the business by itself or a product (a service) from this business. However, you are not impartial in your judgment at all. Actually, you want web visitors to choose you.
This kind of article leads your audience to believe that you are probably the better choice to trust and make a purchase. Just like this pet shop that first teaches their audience about what is the best product (“how to choose the right bed“), then sells them this best product (“the right bed“) in “SHOP NOW” since they are implicitly perceived as an authoritative site (“the right pet shop“). Only “business like yours” sells this sort of product or service.
“A Business Like Yours” page
# 19 – Publish a post on “Behind the scenes“
Who does not like to know what really happens behind the scene? That is what this digital influencer (“I have never in my life seen such“) reveal on their website when it comes to the fashion world. This is a chance to show your existing customer’s a different side of your business and also for new visitors to see that you have nothing to hide.
“Behind The Scenes” page
# 20 – Publish a post on “horror stories“
Horror stories are very compelling. They can drive a lot of interest. They can be very funny and also be shared on social media so they are not to be sniffed at. Horror stories are even better if you can include images or videos. Here is an example of such a page from a lawyer’s website.
“Horror Stories” page
Get started today and this content ideas will likely pay off. There are plenty of ideas to choose from, which can help you cover a good mixture of local keywords and keywords related to your niche industry.
You can't just stuff keywords everywhere. Keyword Research is about building a list of keywords you want to rank for. It involves spying the ones your competitors are already ranking for plus finding the words and phrases your target audience is using when they are entering queries into a search engine.
Your audience' queries then go through an machine learning-based interpretation model, incorporated into the Google's RankBrain algorithm, which will return on SERPs those websites whose keyword-optimized content matches the actual searcher's intent.